Hawthorn Bank is excited to announce the launch of a new logo as part of a comprehensive brand refresh. The updated logo reflects a bold and modern look, while maintaining the same trusted name customers have relied on.
The arch in the “H” of the logo serves an abstract horizon, much like looking across a wide-open field in the heartland, honoring the banks’ Midwestern roots. Additionally, the new tagline,
“Connecting you to what’s possible,” is a call to action and represents the bank’s mission and dedication to connecting individuals, families, businesses and communities to continued and future success.
“Our updated logo and tagline signify an important milestone in our continued evolution as a vibrant community bank,” said Brent Giles, CEO of Hawthorn Bank. “We believe this refreshed look aligns with our brand identity and reflects the customer-focused approach we bring to all aspects of our banking services.”
Customers can expect to see the new logo across all banking center locations, digital platforms, and marketing materials. The bank remains committed to delivering the same exceptional service and financial expertise that customers have come to know.
Visit the Hawthorn Bank website to learn more about the new look.
